"Just as with every other thing in your life- If you drive a hundred thousand miles or a thousand miles you buy more gasoline, "Robers said during Business Insider's Ignition conference on Tuesday
"If you turn on the air conditioning at 60 versus 72, you consume more electricity, " he said. "Te same is true for [data] usage , so I think the same for a wireless device - the more bits you use , the more you pay."
Robers made his comment in response a question fro Henry Blodget, Business Insider's editor in chief, about Comcast's testing of what it calls "usage-based pricing."
Usage-based pricing , which some call "data-cap," looks at broadband internet use the same way most US wireless plans look at mobile data use - if you exceed an allotment in a billing cycle, you pay more.
Comcast, which is the largests internet provider in the US, is testing out several such pricing plans in some of its markets.
one plan gives custoemr a 300 gigabytes of data per month, and custoemr can purchase additional package of 50 gigabytes of $10 each. In other markets Comcast is testing an "unlimited data" option, which customers can pay an additional $30 to $35 to use as much as data as they want per month
According to Comcast, about 8% of its customers use more than 300 gigabytes per month.
But as people increasingly stream movies online from services like Netflix, iTunes, and HBL go, they'll continue to use more data. An hour of streaming Netflix in HD, for example, coulse use as much as 3 gigabytes of data
Craig Moffett, an analyst at media and telecommunications firm MoffettNathanson, told the AP in October that Comcastf was testsing its data caps in about 12% of its territory.
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